The primary goal of search engine optimization has always been to improve the ranking of a particular site on the search results page of search engines, especially in Google. While modern search engines are designed to be foolproof against manipulation of site rankings, certain organic and more natural methods, such as creation of high PR backlinks, can be used to exploit the way search engines are coded. Site rankings are often arranged according to the results from PageRank and Keyword Authority. Thus, it is important to understand how each of these web implementations works.
The ranking rule with PageRank
The PageRank implementation is concerned about the number of links that points to the webpage of interest. These links that point to the page are referred to as backlinks. For this scenario, the rule is quite simple, that is, the more backlinks a webpage has, the better it will score on the PageRank. It is important to note, however, that PageRank accounts for the webpage alone and not the entire website. Hence, more webpages on the same site would imply the greater task of creating backlinks for each.
Naturally, authoritative sites have volunteer backlinks, that is, other sites create references to the authoritative site without any solicitation. On the other hand, newly created sites will require organic methods of backlink creation so that these can compete with the already established sites in terms of PageRank score. Although backlinks from lowly websites can easily be solicited, high PR backlinks are highly preferred since these can easily improve the PR score.
A word on Keyword Authority
In Keyword Authority, website owners must ensure that each of the webpages is keyword optimized. As a cause-and-effect scenario, optimization can be presumed as the cause that will induce the effect of better authority for the site, hence, better rankings. The most optimal number of keywords must be between 2% and 5% of the entire article. Below this number, the webpage content might be treated as irrelevant to the topic; beyond this number, the content might be marked as deliberate form of manipulation. In addition, authenticity of a backlink is validated based on the relevant keywords. This relationship must carefully be taken into account in creating backlinks to ensure better rankings.
Keyword targeting
The potential of a webpage to top the rankings is limited by the popularity of the keyword being promoted. With millions of sites competing for a particular keyword, single-worded keywords are almost impossible to dominate. Nowadays, keyword phrases are the best ones to promote since these are more specific and diversified; thus, a new well-optimized website can have a better share and relevance to the keyword. The Google Keyword Tool provides a tailored list of keyword phrases related to a particular piece of keyword. For instance, typing the keyword “iPhone case” into the search box of the Google Keyword Tool returns more specific keyword phrases such as “buy iPhone case” or “iPhone case cheap” among others.
Commenting on blogs
Popular blogs with respectable PageRank scores are among the best sites on the Internet to have backlinks from. While being featured on the blog of interest may be quite impossible, the fastest and easiest way to create backlinks from the popular blog is to write comments on a blog article. If possible, the blog article on which the comment is written must be related to the webpage content being promoted. This method allows the owner of a new website to piggyback on the popularity of the established blogging site. Nonetheless, blog commenting to create high PR backlinks must not be done excessively to avoid being red-flagged. Other comment sections that implement specific plugins for reserving an entry for the website owned by the commenter in addition to his name, email, and comment are further recommended for backlink creation.
Posting on forums
Reputable forum sites are also great sources for high PR backlinks. To benefit from this strategy, the website owner or promoter must first look for forum sites discussing relevant keywords through the Google search engine. To search for forum-type sites, the command “inurl:phpbb” must be added to the search terms. This command will instruct the search engine to limit the search results to sites that host online bulletin boards. Upon finding the right forum, an account must be created to participate in the discussion and this is the chance when website owners or promoters can insert their website address into their profile signature. Thus, the website address appears on the forum discussion every time a contribution to the discussion has been made.
High PR backlinks are among the best and most natural link-building ways to improve PageRank scores. However, website owners or promoters must avoid the pitfall of being linked to link farms. Furthermore, reciprocal linking with link exchange programs must likewise be avoided.
